Shop with your DNA

Our capsule and App use your unique DNA to nudge you towards healthier choices, when you're shopping

Find out more


We're all different because our genetic make-up is different, in fact your DNA is unique to you. This genetic code also determines which foods are good or bad for us.


How does it work?

The DnaCartridge. No white coats here. We put your saliva into our patented cartridge, essentially and entire Lab on a chip.

The NudgeBox. Where the magic happens. The cartridge is activated. Your DNA is extracted, analysed and the data is loaded onto your personalised capsule.

The DnaBand. Choose a colour combination and wear your digital DNA. Your own DNA can now be your guide every time you shop, nudging you towards healthier choices.

The DnaNudge App. Download our App and discover your unique DNA report and DNA-personalised product recommendations.


We're all different, thanks to our DNA


It's not a diet, you still decide what to eat. DnaNudge uses your own DNA to nudge you towards healthier choices each time you shop. These every day small swaps can lead to big positive changes to your health over the long term.