Our online NudgeStore is now open
The DnaCartridge. No white coats here. We put your saliva into our patented cartridge, essentially an entire Lab on a chip.
The NudgeBox. Where the magic happens. The DnaCartridge is activated. Your DNA is extracted, analysed and the data is loaded onto your personalised DnaBean.
The DnaBean and DnaBand. Choose your colour combination and wear your digital DNA. Your own DNA can now guide you every time you shop, nudging you towards better choices.
The DnaNudge App. Download our App and discover your unique DNA report, activity monitor, and your personalised DNA-based product recommendations.
We're all different, thanks to our DNA