Our online NudgeStore is now open
The DnaCartridge. No white coats here. We put your saliva into our patented cartridge, essentially an entire Lab on a chip.
The NudgeBox. Where the magic happens. The cartridge is activated. Your DNA is extracted, analysed and the data is loaded onto your personalised capsule.
The DnaBand. Choose a colour combination and wear your digital DNA. Your own DNA can now be your guide every time you shop, nudging you towards healthier choices.
The DnaNudge App. Download our App and discover your unique DNA report and DNA-personalised product recommendations.
We're all different, thanks to our DNA