BUY NOW TO UNLOCK YOUR DNA TODAY

Make it personal – let your DNA nudge your lifestyle choices.

  • CHOOSE YOUR NUDGE

  • SWAB – APP – ACTION! Order today and we’ll send you everything you need to turn your DNA into everyday action. First, choose your Nudge. Next, return the cheek swab - we’ll run your test in our London store and send your DNA report directly to your DnaNudge App. Our technology will then allow you to scan with your smartphone while shopping, nudging you towards personalised product swaps, based on your DNA.

  • Nutrition Nudge

    In this personalised report, we analyse 8 nutrition-related genetic traits and link these to macronutrients in the food we eat, enabling you to make the healthiest choices for you every time you shop - simply by scanning the product barcode to see if it’s red or green for you.
  • Skincare Nudge

    In this personalised report, we analyse 8 skin-related genetic traits and link these to ingredients in the facial skincare we use, enabling you to make the best choices for your skin every time you shop - simply by scanning the product barcode to see if it’s red or green for you.

ACTIVE NUDGE

Why not upgrade to unlock real-time red/green results for just £35?

  • Active Nudge

    For ultimate personalisation, your Active Nudge will constantly update your DNA-based recommendations in real time, monitoring your inactivity levels throughout the day and relating these back to your available GREEN product choices.

ADD-ONS

A colour combo for every occasion! With our customisable DnaBands and DnaBeans, you can switch up your colours and styles any time.

Upgrade to Active Nudge, which unlocks the additional feature of real-time recommendations, based on your daily activity - then add an extra DnaBean or DnaBand at any time, to mix up your Digital DNA style.

  • DnaBean

    Wear your Digital DNA.
    Your DnaBean makes scanning even easier, with its in-built barcode-scanner. It shows a red or green light for fast, DNA-based product selection, and unlocks real-time product recommendations by monitoring your inactivity levels. Available in a range of colours to suit your style.
  • DnaBand

    Our DnaBand is available in a range of colour combinations. Mix it up with your DnaBean and make your Active Nudge as unique as you.