After you've had one of our DNA tests, Active Nudge will constantly update your personalised, DNA-based recommendations in real time, monitoring your inactivity levels throughout the day and relating these back to your available green product choices.

When the light on your DnaBean shows amber, you’ve been sitting for too long and it’s now time to move.

Some foods are better for you under the condition that you lead an active lifestyle. When you are inactive for prolonged periods, these borderline products will become red. To get these back to green, you just need to be a little more active.

It’s all about balance – it’s the Active Nudge that makes the difference.

You can’t change your DNA, but you can help to keep it healthy by making the best lifestyle choices for you. Our service highlights all the better (green) products for you, on our UK food database, based on the results of your DNA test. These are shown on your personal Green DNA Bar in the App.

Active Nudge is powered by our unique DnaBean device, packed with innovative tech. It features a miniaturised barcode scanner - giving a fast red/green light to products while you’re shopping, and an advanced accelerometer which monitors your daily inactivity as well as your 7-day average. And because it’s such a handy thing to have around we include a colourful DnaBand so you can carry your digital DNA with you.

So, you’ve had the test and got your Active Nudge. Now comes the fun part – food shopping guided by your DNA!

Our standard service nudges you to make small, personalised swaps from one product to another, every time you shop. Active Nudge adds the additional feature of real time recommendations, based on your daily activity, meaning these swaps are always the best for you at any given point in time. It’s the ultimate in nutritional personalisation.