We're not trying to replace general healthy eating practices.
DnaNudge interprets specific genetic traits into personal and actionable product recommendations. Over 500,000 products have been analysed, along with the latest national guidelines and scientific evidence, and years of patient research by our team of world-class scientists, geneticists, software engineers and dietitians.
Our aim is to nudge you towards a healthier you. It's not major changes in your life, it's tiny shifts guided by your DNA. So if you want to eat a biscuit, you can eat a biscuit, we'll just show you the best, the healthiest biscuit, for you.