Wear your digital DNA

Your DNA is personal to you, so why not reflect your individuality by customising your DnaBand? Our DnaBand is available in a range of colour combinations. Mix it up with our DnaCapsule and make your band as unique as you.

Mix & match
to suit your
individual style

Dress it up for work. Go colourful for the gym. It's easy to swap your DnaBand colour. Simply pop your DnaCapsule out of the DnaBand and change your colour, to match the mood or moment perfectly.

About Our Test

A quick and simple one-time-use cheek swab is all we need from you, this is then inserted into our patented DnaCartridge and placed into our NudgeBox.

Your unique DNA report is uploaded to your App, in around an hour, and then all DNA material is clinically destroyed to maintain your privacy and confidentiality.

Nutrition Package

Comprising Nutrition Test + DnaBand + DnaCapsule + Charger


Band colours


Our soft-touch, adjustable DnaBand is available in two sizes – small and large – and in either white or black as part of our Nutrition package. It comes with our white splash-proof DnaCapsule, a charger and a soft-touch travelling case.


Additional DnaBand
(DnaBand only, does not include DnaCapsule)


Band colours


Why not mix & match your DnaBand to suit your mood?
Our soft-touch, adjustable DnaBand is available in two sizes – small and large, and in a variety of colours to perfectly complement your individual style.

NudgeConcierge Service

Can't make it to one of our store locations? Don't worry, now you can order our Nutrition package over the phone, via our NudgeConcierge. Just call, pay with a credit or debit card, and we'll dispatch a kit to you first class.

The kit contains a DnaBand, Capsule and a cheek swab. Simply follow the instructions on how to use the cheek swab and then return it to us, using the pre-paid envelope enclosed. Easy.

Your test will be processed at our Covent Garden flagship and, post permitting, you'll have your results and be shopping with your DNA in a matter of days!

Sorry, the NudgeConcierge is temporarily closed due to COVID-19 pandemic

P&P £10 per Nutrition Package.
Terms and Conditions apply.

the app

Get the free DnaNudge App, on the App Store and Google Play. Or simply click the link now and get shopping with your DNA.