How DnaNudge works

Our DnaBean and App use your unique DNA to nudge you towards healthier choices when you're out shopping, by indicating red or green, simply by scanning the product barcode.

Your Health


Our Test

The DnaCartridge & NudgeBox

A quick and simple one-time-use cheek swab is all we need from you, this is then inserted into our patented DnaCartridge and placed into our NudgeBox.

Here DNA is extracted from your sample and the specific SNP's*, relating to nutrition-related health conditions are analysed.
*a 'snip' is a single 'letter' out of the 3 billion in your DNA code


Your digital DNA

The DnaBean

Once the test is completed in 90 minutes, results are loaded onto your personalised DnaBean 'digitising your DNA'. Your unique DNA report is uploaded to your App and then all DNA material is clinically destroyed to maintain your privacy and confidentiality.


Wear your digital DNA

The DnaBand

Our colour-customisable DnaBand enables you to wear your DnaBean.

With this you can:

  1. Scan products – flashing red or green to tell you if it's a good match for your biology
  2. Monitor your inactivity – turning amber when you've sat too long
  3. NudgeMatch with friends, to see which DNA traits you have in common
  4. NudgeShare with family, helping select the right products for the whole family during the weekly shop

Shop with your DNA

The App

The DnaNudge App holds your unique DNA report showing your genetic predispositions and risk levels – red, amber or green – to a number of nutrition and skin-related health traits. Now, each time you shop and scan a product the App will show you personalised product recommendations based on your own DNA.

You can't change your DNA but you can keep it healthy by keeping active and having a healthier lifestyle. Our App also generates your personal 'Green DNA Bar', which shows in real time the impact your lifestyle has on your DNA. Too much sitting and inactivity will turn your 'Green DNA Bar' amber nudging you to get up and move around to keep it green.