The aim of DnaNudge is to allow people’s individual dna to guide them towards healthier choices. We align specifically chosen genetic traits with actionable dietary recommendations that are easy to follow.
The service complements general healthy eating best practices and is informed by national dietary guidelines. To gather the best evidence, our team of dietitians have analysed over 190,000 food and drink products alongside the latest scientific evidence from the Scientific Advisory Committee and the British Nutrition Foundation.
DnaNudge works within the parameters of each individual’s habitual food shopping behaviour – so, if you’ve decided you want crisps, which would be better suited for you?
The test and the series of ‘nudges’ help you navigate all of these micro choices, so that over time you can make a significant step towards better health, without giving up on all life’s pleasures.
Take for example a simple DNA-based “nudge” to buy a cereal product that contains less calories or sugar. Within a year, such a simple swap could result in effortless weight loss of 3.5Kg (7.7pounds), or a reduction in sugar consumption of 7Kg (this is 1788 tablespoons of sugar!). This means that even a single product change can, in the long term, have a significant positive health impact.
Our DNA-product mapping system is powered by proprietary algorithms developed by our team of scientists, geneticists, bioinformatitians, dietitians and deep-learning software engineers. Every time you scan a barcode, we take into account thousands of parameters to deliver the precise recommendation. This includes your DNA profile, findings from hundreds of gene-diet interaction studies, clinical trials, allergen profiling and national dietary guidelines.
Your resulting DnaNudge profile is unique, created by combining the genetic traits found in your DNA Report. This gives us an insight into how you metabolise food, how different nutrients affect your body and what impact different ingredients will have on you in the long run. The integrity of the science and evidence base for our approach is extremely well established. DnaNudge works closely with Imperial College, London, drawing on several high impact scientific publications in the field of medical genetics.
The DnaCartridge test provides results for a number of nutritional traits including:
Metabolic Imbalances: Calorie Sensitivity - Carbohydrate Sensitivity - Fat Sensitivity - Salt Sensitivity - Saturated Fat Sensitivity - Sugar Sensitivity - Weight Management
Vitamins and Minerals: Vitamin B6 Requirements - Vitamin B12 Requirements - Vitamin D Requirements - Iron Absorption
Sensitivities: Alcohol Metabolism - Caffeine Metabolism - Coeliac Disease - Food Additives Sensitivity - Lactose Tolerance
Food behaviour: Confectionery Consumption - Food Desire
Taste: Bitter Taste - Sweet Taste Preference
Take for example a simple DNA-based “nudge” to buy a cereal product that contains less calories or sugar. Within a year, such a simple swap could lead to an effortless weight loss of 3.5Kg (7.7pounds) or the reduction of sugar consumption by 7Kg (this is 1788 tablespoons of sugar). This means that even a single product change can in the long term have a significant health impact on an individual’s health.
The DnaNudge test will not diagnose food allergies or other health conditions. We do not provide medical or dietetic advice, and we recommend always consulting a health professional before making changes to your diet. If as part of your lifestyle you wish to exclude specific ingredients, such as gluten, artificial colours or flavourings, you can let the app know, and a notification will appear at the bottom of the screen every time you scan an item that contains ingredients you wish to avoid.*
*Please note that this feature is not suitable for individuals with allergies, as we cannot guarantee that the product information we receive from manufacturers and other third party product datasets are accurate. We recommend that you always check product labels and ingredients to ensure they are suitable for you.
We don’t conduct any measurement – our users will measure the benefits themselves, according to their individual goals.
The definition of success will differ from person to person – whether that’s feeling healthier, having more energy, sleeping better, or weight management. You may have heard the saying “the best diet is the one you don’t know that you are having.”
With DnaNudge, it’s your DNA that is guiding your choices.