The following terms of use (“Terms”) apply to the use of the DnaNudge website, mobile application or other digital platforms in connection with which these Terms are posted (the “Site”). These Terms shall apply and shall be a legally binding contract between users of the Site (“you”) and DnaNudge Limited (“DnaNudge /we/us”). By accessing and using the Site you agree to be bound by these Terms.  If you are using the Site on behalf of an organisation, you are agreeing to these Terms on behalf of your organisation. In that case, references to “you” and “your” will refer to that organisation. You are also responsible for ensuring that all persons who access the Site through your Internet connection or your mobile device are aware of these Terms and that they comply with them.

About us

The Site is owned and operated by DnaNudge.  We are a private limited company registered in England and Wales under company number 09705888.  Our registered office is at Moreau House, 116 Brompton Road, London SW3 1JJ, United Kingdom.

Purpose of the Site

Commentary, articles, illustrations and other materials (such as scientific information) posted on the Site (“Content”) is not intended as advice on which reliance should be placed. Nor is any of the Content an offer by DnaNudge to sell or supply any products or services (“Products”) to you.  Our Site is provided for information purposes only.  We disclaim, to the fullest extent permitted by law, any and all liability and responsibility and make no warranty or representation regarding any such Content or arising from any reliance placed on such Content by you or anyone who may be informed of such Content.  

You are responsible to ensure that any of our Products that you purchase are suitable for your purposes.

The Site is not intended for use by a person under 16 years of age.  If you are under 16, please stop using the Site.

Should you have any questions as regards the Site, the Content or our Products, please contact us directly. 

Accessing and changes to the Site

Access to the Site is permitted on a temporary basis only. We may withdraw or revise the Content or any part of the Site at any time, without notice.  We will not be liable to you or any person if for any reason the Site is unavailable.

From time to time, we may restrict access to some parts of our Site or the entire Site to users who have registered with us or to paying users. This may be done without prior notice.  We may also remove any Content at our discretion.

We may occasionally update the Content on the Site, however, the Content on the Site may be out of date at any given time and we are under no obligation to update it.

Content on the Site

As between you and us, Content posted on the Site belongs either to DnaNudge or the relevant contributor and is protected by copyright and other intellectual property rights. You are not permitted to reproduce, distribute or communicate the Content or the Site to the public or to third parties or otherwise exploit it (other than by viewing the Content) and any such act may infringe the copyright in the Content and a breach of these Terms. 

The Site, including the Content, must not be framed or copied onto any other website or online portal or digital service and DnaNudge neither grants, nor purports to grant, any right for you or any third party to post a link to the Site without our express written permission.

The Content posted on the Site may be used (including by sharing copies and linking to such Content and printing off screens from the Site) solely for your own personal and private purposes and for the personal use of your immediate family members or friends. The Site is not for use by professionals bodies, researchers, journalists or business organisations and no rights are granted for any exploitation, dissemination or reproduction of the Content except strictly for personal private use.

Copyright notices or indications of ownership of trade marks or other intellectual property displayed in the Content must be retained where the Content is shared with your friends and family. You are not permitted to modify the Content or to incorporate any portion of it into other commentary, materials or content.

The Content may be used only for information. Except as expressly permitted above, the Content may not be reproduced, printed off, distributed or communicated for any purposes including for the gathering or processing of commercial intelligence, statistics, competitor analysis, patent analysis or other intellectual property investigations, scientific or journalistic research  or study, commercial exploitation or other purposes. Content may not be scraped from the Site and may not be collected, reproduced, communicated or distributed using automatic means or using any software (other than standard browser operated by a living individual).

Our marks

“DNANUDGE” “DNABAND” and “MY DNA. MY CHOICE” and other trade mark, logos and marks featured on the Site are trade marks (whether registered or not) of DnaNudge. These Terms do not grant you any rights to use or display our name, logos, domain names, other brand features, or any other rights owned by DnaNudge.

Third party websites

The Site may make references to third party brand names or trade marks and may include links to third party sites.  Where the Site contains links to other sites and resources provided by third parties, these links are provided for convenience and information only.  Such sites are not operated or approved by DnaNudge and we have no control over the content of those sites or resources. We accept no responsibility for any loss or damage that may arise from the use of third party sites. These linked sites remain the sole responsibility of the third parties that operate them. Please note that third party sites are subject to their own terms of use, acceptable use policy and privacy rules.

No sponsorship

Unless expressly stated otherwise, the Site, the Content and the Products featured on the Site are not sponsored or approved by any third party nor offered by any third party. 

Our liability

We disclaim, to the fullest extent permitted by law, any warranty or representation relating to the Site, the Content or the Products featured on the Site or any related intellectual property rights, that may be implied by law, by custom or otherwise, and which is not expressly set out in herein, including any implied warranties of quality, merchantability, title or entitlement, fitness for a particular purpose or non-infringement of third party intellectual property rights. 

DnaNudge will have no responsibility for any harm to your computer system, loss or corruption of data, or other harm that results from your access to or use of the Site, or to your downloading of any material posted on the Site, or on any website linked to the Site including any loss or damage caused by viruses, Trojans, distributed denial-of-service attack, or other technologically harmful material (which is not knowingly or intentionally introduced by us) that may infect your computer equipment, software, data or other material.

To the extent permitted by law, on behalf of DnaNudge, its affiliates and third parties connected to us hereby expressly disclaim any liability for any direct, indirect or consequential loss or damage incurred by you in connection with our Site or as a result of your reliance on the Content, or otherwise in connection with the use or inability to use our Site or any websites linked to it and any materials posted on it, including, without limitation, any liability for loss of income or revenue, business, profits or contracts, anticipated savings, data and goodwill and for wasted management or office time and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

The foregoing does not affect our liability for death or personal injury arising from our negligence, nor our liability for our own fraudulent misrepresentation nor any other liability that cannot be excluded or limited by law.

Information about you and your visits to our Site

We may collect data from users of the Site. If you provide any such data to us, you warrant that all data provided by you is true, accurate and not misleading. Please refer to our privacy policy statement for information regarding how we use your personal data.

Restrictions on use of the Site

You must not:

Jurisdiction and applicable law

These Terms are governed by English law and you submit to the exclusive jurisdiction of the courts of England in relation to any dispute between you and us arising in relation to the Site including claims on non-contractual grounds. The foregoing shall not restrict any right under mandatory law (if applicable) to bring proceedings in your own jurisdiction if you access the Site in any country other than the United Kingdom.


We may revise these Terms at any time by amending this page.  You are expected to check this page from time to time to take notice of any such updates.  Some of the provisions contained in these Terms may also be superseded by provisions or notices published elsewhere on the Site.

Your complaints or questions

If you have any complaints or questions regarding the Site, please contact us at info@dnanudge.com or at our registered address indicated above.