The DnaBand enables you to simply scan the barcode of a product as you shop and immediately tells you whether or not the product is a good match to your DNA.

If the product is suitable for you then a green light is activated. If it is less so then a red light is activated.

You have this information right when you need it right at the point of decision.

You may then want to choose a healthier option. The choice is yours.

Initially the DnaBand will be available in 6 colours, this range will be expanded seasonally with new colours and designs.