We all need a nudge

Small changes every day can lead to big positive changes over the long-term. Healthier choices today build a healthier future tomorrow.

With DnaNudge, you can instantly discover which products are best for your unique genetic makeup, helping you to make an informed choice.

Every time you shop is a nudge opportunity – a small step towards a healthier you.

Nudging your everyday
choices through
your DNA

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