DnaNudge is pioneering something completely new – the ability to nudge your everyday shopping choices through your DNA, at the point of decision.
Having downloaded the DnaNudge App to your phone and following an on-the-spot, instore genetic test, you can immediately shop using your mobile phone or your DnaBand to make DNA-informed food choices as you look for healthier options.
The in-store test will be available during a nationwide pilot in the UK during the first half of 2018, followed by wider international roll-out, including the USA.
The Nutrition DnaCartridge will be available at launch folllowed
by an ever-expanding range that includes targeted Nutrition
and Personal Care Products.